14 March 2016

#unfairandlovely - a fight

I first came across this hashtag 3 days ago when reclaim the bindi moment was on its peak on twitter.  8th to 14th March is both rctb and #unfairandlovely moment week. Being a South Asian, I know being dark skinned is a common problem for our young women. I'm pale brown, slightly fairer than dark skin so I couldn't be a part of it but it's such a powerful campaign that I wanted to talk about it, on my blog, on twitter and even in real life (calling my aunts & amma to let them know about this) I find darker shades of brown skin to be more beautiful than any other skin color. It's a skin color of beauty mixed with grace. 

It's weird that a big part of Pakistani population is made up of people with darker skin and yet people with darker skin are targeted, especially young women. I've grown up seen family members being mocked for being dark, called with names that aren't funny. It's never funny to target someone because of their appearance, it's inappropriate. When I was a kid, many people told me not to drink chai because it would darken my skin. Whenever I think about it, I realize it was the first step that society took to inject "dark is bad" in our minds. Women with dark skins are told that nobody wants to marry them or they need to use beauty creams to be fair skinned because dark skins are unwanted. Well sweetheart, they are not. It's just something we're told for years and years. It's 2016, time to grow up.

Dark isn't bad or good, it's how someone looks like. And I'm not here to defend skin of colors because there shouldn't be a 'reason' to respect someone's look. 

When I saw #unfairandlovely (mainly hitting a popular facial cream Fair & Lovely for a light colored skin) I LOVED the concept, it's a mission started by 3 students of University of Texas. The main idea of campaign is to ask dark-skinned people to upload their photos on social media, tweet about it, instagram it, celebrate their skins. It's not just a campaign, it's a fight to claim their beauty.

Take a moment and break all the stereotypes we have grown up with. You don't need a skin cream to have a fair skin and look nice. There are no beauty standards. There's no problem with how someone looks. We're not given a choice how we look like but we can be powerful to embrace our features and beauty our own way. All you need is to stand up for yourself once and the rest of courage will come up to you.


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